With the rise of voice search on applications such as Apple’s Siri and the Amazon Alexa, your business should have a strategy for voice search and SEO.
With a solid strategy, your business is more likely to be found above competitors, and because this search method is still somewhat new, it’s important to move into this space quickly to capture the first-mover advantage.
This is especially important for local businesses that often compete against chain giants such as Starbucks and Walmart. Luckily, there are a number of simple and low-cost SEO-related strategies you can utilize to ensure your business is found through voice search.
In this article, we’ll take a look at why you need to be found on voice search, key strategies to implement into your SEO strategy, and how to ensure your business information is accurate in these searches.
So how to create a winning voice search strategy?
Voice search is different than traditional search, where a question is typed into a search engine. We often don’t speak the same way we write.
Consumers will often ask more direct questions for voice search in order to get a straightforward and relevant answer.
Because of this, businesses need a different strategy for voice search. Here are four tips on how to construct your voice search strategy:
1. Use long-tail keywords
This is where writing more like a person might speak will come into play. Long-tail keywords sound more natural, like the way a person would speak, as opposed to one-word traditional search keywords.
Keep the phrases short and simple and understand your target audience so that you know the questions they will be asking. Producing these types of keywords will improve SEO and your chances of being found online by voice assistants.
2. Have a featured block of content
Because the average voice search is 29 words, it’s beneficial to summarize your content or web page into an answer made up of a few sentences of 29 words or less.
To optimize your content, use hashtags, lists, and bullet points. These are easily readable by Google and therefore perform well. Also, be sure to include your long-tail keywords within the featured snippet.
3. Understand your target audience
Your content should prioritize the questions your target audience would ask; therefore, a deep understanding of your target audience is necessary.
Your content should answer ‘why’, ‘who’, ‘what’, and ‘how’ questions.
When answering the questions you expect your target audience to be asking, be sure to make the answers direct and concise to improve ranking, while also making them conversational.
4. Focus on local searches
Twenty-two percent of speech search queries are looking for location-based content. This is good news for you if you own a local business and are looking to be found locally.
In order to optimize content and be found through voice search, use phrases like “near me”, which consumers often use when looking for a product or service. Speech search and local search go hand in hand; marketers should thus update their local SEO strategies as a means to capitalize on both opportunities.
It’s also important to ensure all online business listings are up-to-date with correct information to ensure voice assistants are delivering the correct information to consumers.
Voice search will continue to rise
Voice search is still on the rise, and now you have the tools and knowledge you need to start ranking on key terms and phrases.
Although speech search is still relatively new, the sooner your business appears there, the better (in order to get ahead of your competition).
As competitors start to move into this space and speech search continues to change, it’s equally as important that your business has a voice strategy to adapt.
As we’ve seen through many technological evolutions, marketers must continually change their strategies to keep up with what actions consumers are taking to make purchases.
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